Archives for October 2014 | Learn About Business Simulations and Strategic Acceleration

Business Simulation or Business Gamification

Yup, once again, its been awhile since a post. Again, very busy, but there will be more soon.

You've probably heard the fancy term: Business Gamification. It's all the rage, very catchy, and marketing managers just LOVE it. But what is it exactly? First of all, don't be overwhelmed. It's simply a very fancy term for turning something into a game.

Let's look at an example: Online forums. Ya know, those places you go to ask questions and get answers. You've probably noticed that certain people get points or prizes, or 'badges'. That's it! That's a game. What they've done is turned the use of a forum into a game via points and/or rewards. The goal is to get people to come back more and increase engagement. We're back in a technology boom so it's all about eye balls once again. Thus, if a company can keep people on their web site, the idea is this means they are an 'engaged' customer. This is gamification.

But, how does this relate to simulations or serious games? Great question. As has been repeated many times here, for simplicity purposes, don't get too caught up on the fancy terms. In many cases (not all) a business simulation is a form of game theory. Gamification is based on game theory. Serious Games are based on game theory. They aren't necessarily 100% all the same, but they share 98% of the same DNA.

A Business Simulation is going to be used to simulate a business or a function of a business. Serious games or gamification may not (but certainly could). This is why you shouldn't get too caught up on the terminology. If you are looking to simulate something in your business, call it a business simulation. If you're looking to engage people around a specific topic, maybe call it gamification. It's up to you, but don't get too caught up in it. You probably have much better things to worry about.

Hope this helps!

Custom Business Simulation or Canned

A common question, "Should I go with an off the shelf business simulation or a custom business simulation?"

There isn't usually a clear answer, but in general, if you answer yes to the following questions, a custom solution will usually fit better. Here goes:

How to Choose A Business Simulation


Ask yourself the following five questions:
1. Do I need to teach/demonstrate specific parts of our corporate strategy?
2. Is this part of my corporate leadership development, executive development, or strategic training program?
3. Do I need to simulate specific components of our business?
4. Is this for director or above?
5. Is this part of a corporate strategic initiative?

If you answered 'yes' to any of these three questions, you will probably find it more effective to go with a custom business simulation. This isn't a hard analysis, but in general, these questions usually lead you down the right path to deciding between an off the shelf or a custom business simulation.

Hope this helps!