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5 Steps to Skyrocket That Great Idea Into Market Launch

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5 Steps to Skyrocket That Great Idea Into Market Launch



When it comes to choosing between creativity or productivity, most companies consider them to be mutually exclusive. In reality, they shouldn’t be. In a study by Adobe Systems, 80 percent of respondents said that unlocking creativity was crucial to economic growth. However, nearly the same number noted that they were under pressure at their workplace to focus on productivity rather than creativity, and only a quarter felt they were living up to their creative potential.

Today, people are living in an age of big data and its cousin, data analytics, spawned by Google and IBM’s Watson and furthered by any number of Silicon Valley companies. Data crunching is crucial to the smooth running of a company. But when the focus on data comes at the expense of creativity and innovation, the company has the potential to lose forward momentum.

Click here to read the entire article at Entrepreneur.com

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